Nasty Gal

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Nasty Gal

Worked with Nasty Gal as a consultant, redirecting editorial themes and concepts to widen demographic target and elevate the appeal of the brand. The ideas for Confessions of a Nasty Gal, Nasty Gal City Stories, Portraits of a #GIRLBOSS were born and enacted by the team for many years after. We also worked on the brand voice, sharpening it to become more provocative and culture-driven.