Bleasdale Uncle Dick’s Cellar

Bleasdale Vineyards is an historic winery and cellar door based in Langhorne Creek, South Australia,
producing premium red, white and fortified wines.
Bleasdale created an identity for some of their surplus stock called Uncle Dick’s Cellar and we were charged
with creating an attention-grabbing digital campaign to raise brand awareness and convert buyers attracted to deals.
The result was a (very!) tongue-in-cheek approach, which would provide an
entryway into Bleasdale wines as a whole, show the lighter, humorous side of the brand and move product.
We played with the brand’s title, calling all Richards (the long version of the nickname Dick) and offering free Dick as a value-add.
And you know what they say about a Dick a day. Or maybe you don’t. ¯\_(ツ)_/¯